MA Marketing Strategy

MA Marketing Strategy

In light of the increasingly competitive landscape in several industrial sectors, it has become imperative that organisations effectively and strategically execute their marketing functions. It is for this reason that the MA Marketing Strategy has been introduced. The program focuses on general marketing theory and practice, as well as specialised areas in marketing. The target groups for this programme are those in both private and public practice. Participants will be equipped with the knowledge and skills to understand and apply marketing concepts and techniques at an advanced level. For more information about the programme and course content, kindly download the programme brochure.

COURSE CONTENTS

Codes Core Courses Credits
MAMS 613 Strategic Marketing Management 3
MAMS 603 Marketing Research Methods  3
MAMS 617 Electronic Marketing Strategy 3
MAMS 615 Relationship Marketing Strategy 3
MAMS 605 Human Resource Management 3
     
     
ELECTIVES (3 CREDITS to be taken)    
MAMS 607 Sport Marketing Strategy 3
MAMS 611 Marketing of Financial Services 3
MAMS 601 Strategic Entrepreneurship 3
     
  Total 15-18
     

Codes Core Courses Credits
MAMS 622 Strategic Management 3
MAMS 608  Social Marketing Strategy 3
MAMS 604  Integrated Marketing Communications 3
MAMS 606  International Marketing Strategy  3
     
ELECTIVES (3 CREDITS TO BE TAKEN)    
MAMS 620 Political Marketing Strategy 3
MAMS 612 Brand Management Strategy 3
MAMS 618 Tourism Marketing Strategy 3
    18-24
     
     
MAMS 610 Seminar 3
MAMS 630 Special Topics in Marketing  6
    TOTAL 36 - 45

Get Brochure

Download

Prof. Mahmoud A. Mahmoud

 

+233 59 55 08270 | +233 30 396 4478 | +233 30 396 4338

Duration
1 year
Fees
Regular
GHS 11,559.00 per semester
Weekend
Weekdays Only
Application Deadline
28 Feb 2025