Marketing & Entrepreneurship

Department of Marketing & Entrepreneurship

Astute marketing practices are the bedrock of successful enterprises the world over and effective and efficient customer management is also an absolute sine qua non for the success of any business enterprise. In line with the vision of the University of Ghana, the Department of Marketing & Entrepreneurship at the University of Ghana Business School is a world class Department providing marketing and entrepreneurial education at the undergraduate and postgraduate levels. The Department is the premier Marketing Department in Ghana.

The Department is an innovative unit that continues to define its mission around the creation of world class marketing personnel for public, private, and not for profit sectors in Ghana and beyond and also facilitates the continuing professional development of its faculty. Faculty members in the Department conduct research in green marketing, e-business, marketing communications, entrepreneurship, international marketing, international business, tourism, corporate social responsibility and bank marketing and provide cutting-edge marketing and management advice to organizations within and outside of the University of Ghana. The Department of Marketing & Entrepreneurship is one of the six academic departments of the University of Ghana Business School. The Department has well qualified and experienced lecturers.