EMBA - Marketing
Marketing drives business change and evolution. Students studying EMBA Marketing will develop critical marketing management skills, the ability to enhance the marketing orientation of their organisations and the capacity to perform at the strategic marketing levels within their organisations.
Course Content
MBAE 605 Organisational Behaviour and Management
MBAE 607 Information Management
MBAE 603 Managerial Accounting
MBAE 601 Business Economics
MBAE 618 Research Methods
MBAE 616 Quantitative Methods
MBAE 614 Marketing Management
MBAE 612 Human Resource Management
EMKT 603 Marketing Research
EMKT 605 Consumer Behaviour
ESEM609 Financial Services Marketing*
EMKT 607 Sales Management*
MBAE 609 Ethics in Management
EMKT 610 Seminar One
*Students would choose one of these two elective courses with the asterisks
EMKT 604 Integrated Marketing Communication
EMKT 602 Services Marketing
MBAE 604 Strategic Management
EMKT 606 International Marketing**
ESEM 606 Corporate Responsibility & Sustainability Marketing**
EMKT 620 Seminar Two
EMKT 600 Long Essay
**Students would choose one of these two elective courses with the double asterisks ( ** )
Department
Duration
2 years
Fees
Regular
GHS 12,039.50 per semester
Weekend
Application Deadline
31 Jul 2024