Raphael Odoom

Raphael Odoom

Raphael Odoom is a Senior Lecturer in the Department of Marketing and Entrepreneurship, University of Ghana Business School. His PhD focused on Branding in small and medium-sized enterprises (SMEs). Dr. Odoom consults for, and researches into branding, integrated marketing communications, electronic business, digital & social media marketing and general consumer and firm level studies. His research works have been published in internationally peer-reviewed journals such as Journal of Product and Brand Management, International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Marketing Intelligence and Planning, Journal of Small Business and Enterprise Development, Qualitative Market Research: An International Journal, Services Marketing Quarterly, International Journal of Bank Marketing, Journal of Research in Marketing and Entrepreneurship, among others. Dr. Odoom serves as a reviewer for the Journal of Small Business & Entrepreneurship, Journal of Product & Brand Management, Marketing Intelligence & Planning, among others. He is a Christian, and an avid football and music enthusiast. Besides working at the University of Ghana, Raphael is also a fellow of University of Copenhagen in Denmark as well as a Research Fellow at the University of Johannesburg, South Africa.