UGBS MESA Holds Career Fair
On 17th January 2025, the Marketing and Entrepreneurship Students Association (MESA) of University of Ghana Business School featuring Harley Reed has organised career fair on ‘Exploring the World of Marketing’ at the R.S. Amegashie Auditorium to prepare students for the job market.
Prof. Raphael Odoom, Department of Marketing and Entrepreneurship and Patron of MESA gave a welcome address and moderated the event. He explored key trends in marketing and provided students with actionable insights to shape their career. The session started with a student panel discussion led by Gloria A. Ayisi, MESA general secretary alongside Mary-Marcelina Fafa Torsoo, Isaac Dwamena, Nhyira Baidoo, Glenda and Jason Williams exploring the misconceptions and truth about marketing.
Miss. Hilary Yankson, Digital Marketer advised students to stay knowledgeable about trends, noting that not every trend works for every brand. She encouraged students to take digital courses, network and be proactive in anticipating customer needs. Mr. Clinton Nyarkoh, CEO of iSupreme also advised aspiring marketers to be adaptable and insight-driven to make informed decisions.
Mr. Boniface Kwateng Amaning, Digital Marketer, UGBS, added that they should build confidence, understand their strength, learn basic marketing skills, and find a niche in marketing that suits their interest. Mr. Emmanuel Obi, Senior Associate, PWC Ghana also emphasised that they should broaden their skillset and explore beyond the classroom. He warned that limiting oneself to only what is studied in school could be detrimental.
On the integration of AI and marketing, Mr. Nyarkoh mentioned that AI will not eliminate jobs but professionals with essential AI skills will be at an advantage. Miss Yankson reiterated that combining AI skills and foundational knowledge gives professionals an edge in the field. On the other hand, Mr. Kwateng Amaning, advocated for responsible AI usage with the audience in mind. He urged students to excel in their chosen career without having to justify the relevance of their career choices in marketing.