Faculty Profile

Priscilla Ntriwaa

Otuo

Title: 

Dr

Role/Position: 

Lecturer

Office Location: 

ROOFTOP, UGBS BUILDING

Email: 

pnotuo@ug.edu.gh

LinkedIn

Social Media: 

Instagram

DR_PRISCILLA_O

ORCID

0000-0003-1605-5033

Biography: 

Priscilla Otuo is a lecturer in the Department of Marketing and Entrepreneurship. She previously worked as an Entrepreneurship and Innovation Research Associate on a Project called RECIRCULATE.  Priscilla brings on board extensive wealth of knowledge of African entrepreneurship. She has a unique blend of experiences in industry, academia, volunteering and consulting.  Dr Otuo has consulted for several businesses in Ghana and other parts of Africa. Priscilla is actively involved in programmes aimed at stimulating entrepreneurial thinking among African scientists. She is passionate about expanding entrepreneurship scholarship and academia-industry engagement in developing countries. 

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Research

Research : 

FEMALE ENTREPRENEURSHIP, INFORMAL ECONOMY, PORTFOLIO ENTREPRENEURSHIP

Teaching

Teaching: 

• MBA SEMINAR 1 (MKT 610)
• INTERNATIONAL ENTREPRENEURSHIP AND EXPORT MANAGEMENT (IBUS 612)
• INTRODUCTION TO BUSINESS ADMINISTRATION (UGBS 101)
• FOUNDAMENTALS OF ENTREPRENEURSHIP (MKT 306)

Journal Publications

Journal Publications: 

Tweneboah-Koduah, E. Y., Braimah, M., & Otuo, P. N. (2012). Behavioural change communications on malaria prevention in Ghana. Health Marketing Quarterly, 29(2), 130-145.

Book Chapter

Book Chapter - Edited Books: 

Otuo, P., Forson, C., Owusu-Kwarteng, A., & Anthony, N. (2022). Informal institutional structures and legitimacy perceptions of female innovation in sub-Saharan Africa: a conceptual framework. In Gender, Diversity and Innovation (pp. 202-222). Edward Elgar Publishing.

History

Member for

7 months 2 weeks