Faculty at the University of Ghana Business School (UGBS) continue to live this mission in several outstanding feats. Recent among such academic achievements saw a team of faculty and PhD Students emerge as runners up for 2020 Best paper award in the Journal of African Business. This was announced during the 21st Annual Meeting of the Academy of African Business and Development (AABD) Conference hosted virtually by MacEwan University School of Business, Canada, from May 18-19, 2021, where awards were handed out to the three (3) Best Papers published in the Journal of African Business in 2020. The award comes along with a certificate of recognition from the journal’s editors.
The authors, comprising of Professor Ernest Yaw Tweneboah-Koduah, Mrs. Matilda Adams, and Dr. Kwamina Mintah Nyarku (MP), had their paper titled “Using Theory in Social Marketing to Predict Waste Disposal Behaviour in Ghana” placing second in the 2020 Best paper award announced by the Editorial Board of the Journal of African Business. All the authors are affiliated with UGBS. Professor Tweneboah-Koduah is the immediate past Head of Department for Marketing & Entrepreneurship at UGBS. Mrs Matilda Adams is currently a PhD student with the same department, whiles Dr. Kwamina Mintah Nyarku is a Member of Parliament (MP) who also graduated recently with a PhD from the same department.
Professor Tweneboah-Koduah and his co-authors employed a quantitative approach to examine how a behavioural change theory (theory of planned behaviour) could be used in social marketing to predict households’ waste disposal behaviour in Ghana. Empirical results from their study found that attitude was the strongest predictor of behaviour, followed by subjective norm and then intention. In relation to waste disposal behaviour, their paper provides evidence for issues of potential research and managerial interest. Practically, the study findings will help social marketing implementers and policy-makers to develop effective waste disposal interventions programmes using variables that are applicable in our context. The study, in its uniqueness, appears to be the first to systematically and quantitatively apply the Theory of Planned Behaviour (TPB) in social marketing to investigate waste disposal behaviour in an emerging economy context. Thus, providing empirical evidence for academics, practitioners and public service practices.
The Journal of African Business publishes research on African business that contributes to the understanding of business practices and the advancement of business knowledge in or with Africa. JAB is the official journal of the Academy of African Business and Development, the largest network of professionals committed to advancement of business development in African nations. JAB strives to comprehensively cover all business disciplines by publishing high quality analytical, conceptual, and empirical articles that demonstrate a substantial contribution to the broad domain of African business. Regardless of the research context, tradition, approach, or philosophy, manuscripts submitted to JAB must demonstrate that the topics investigated are important to the understanding of business practices and the advancement of business knowledge in or with Africa.
The University of Ghana Business School is proud of Professor Tweneboah-Koduah and his team, and congratulates him and his team on their wonderful achievement!
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