Department of Marketing and Entrepreneurship (DME) Mentor Students

Department of Marketing and Entrepreneurship (DME) Mentor Students
May 14, 2019

As part of the activities lined up for the Marketing Excellence Week celebrations, Department of Marketing and Entrepreneurship (DME) of UGBS in collaboration with some business professionals (mostly Alumni), organised a mentoring session for undergraduate students of UGBS and University of Professional Studies, Accra.

The mentoring session took place to provide professional mentorship to the students. The session took place on Thursday, 2nd May 2019 at 3:30 pm in the Executive Hall of the University of Ghana Business School.

The career mentorship programme is intended to, among other things, help mentees develop sets of career objectives and establish a road map for achieving such objectives. It is less helpful to mentor candidates who do not have personal career objectives. Students, therefore, had the opportunity of engaging in a one-on-one mentor-mentee session with the business professionals. The mentors employed the use of a ‘Personal Development Plan (PDP)’ which assisted them in developing discussion areas with the mentees. The PDP framework is intended to assist students plan their lives in the long and short term. The PDP has 2 frameworks as follows:

Objective Framework: This is designed to help the mentee determine his/her career objectives for his/her entire career life. Under the objective framework, a mentee is assisted to determine five (5) career objectives over his/her entire career life. The mentee is then assisted to determine what skills and strengths are required for each objective. The mentee is further expected to conduct a brief gap analysis of the skills he/she does not have. Finally, the mentee is assisted to determine how he/she can acquire the skills and strengths he/she does not have.

Career and Entrepreneurial Development Framework: This framework is intended to assist the mentee to commit to a shorter period plan. It is a 5-year career development plan that is intended to give the mentee a sense of direction in the short to medium term. This plan is expected to emanate from the objective framework. Under this framework, the mentee is assisted to determine his/her career goals for each year in the next 5 years. The mentee is also assisted to determine the kinds of educational qualifications to pursue in each year of the next 5 years to support the career objectives set. In addition, the mentee is assisted to determine the types of soft skills required to excel in the short-term career objectives outlined. Finally, the mentee is assisted to determine what entrepreneurial plans they can pursue in each year of the next 5 years.

It should be noted that these personal development plans are subject to change and mentees are encouraged to constantly think through their PDP to determine what better changes to have. Most importantly, mentees are encouraged to exercise discipline in following through the PDP and the changes thereof.

The session, which spanned two hours, saw each mentor interacting with not less than six students. In all, seven (7) mentors, namely Mrs Gillian Hammah, Mr Albert Kusi, Mr Eli Kpodo, Mr Francis Arthur Mensah, Ms Christabel Okantey, Mr Solomon Ackom, and Mr Yaw Mensah Bonsu, were present to offer the students priceless professional guidance.

Mrs Gillian Hammah has over twenty (20) years’ experience in financial services. She is the Group Chief Marketing Officer for Databank.

Mr. Albert Prempeh Kusi is an Entrepreneur by experience, Business Development Strategist and a celebrated Conference speaker. He is currently the Head of Sales of Databank.

Mr. Eli Kpodo, a Brand and Creative Advocate full of passion for building brands currently works as the Brand & Advertising Manager at MTN Ghana. There, he leads the organisation’s brand and marketing communication efforts across experiential, digital and traditional platforms.

Mr. Francis Arthur Mensah is currently a Supervising Consultant at CDC Consult. He is well experienced in Strategic Business Planning, Business Training and Coaching, Financial Projection, Investment Appraisal, Finance Policy, Procedure Design and Implementation, Working Capital Management, Financial Statements Preparation and Analysis, Budgeting and Budgetary Control, and Internal Audit among others.

Ms. Christabel Okantey serves as the Vice President, Institutions & Private Clients at InvestCorp. In this role, she has responsibility for client acquisition, portfolio structuring, and investor relations. She is a member of the firm’s Investment Committee (IC). She has over 10 years of working experience in financial management, banking, project management, relationship management both with retail and institutional clients.

Mr. Solomon Ackom is a passionate marketing professional. He currently serves as a Relationship Manager at Databank Group and a member of the Securities Industry Course Program from the Ghana Stock Exchange.

Mr. Yaw Mensah Bonsu is a consummate marketing professional. He currently works with Metro TV as the Marketing and Commercial Manager at Metro TV. He has over fifteen years’ experience in fast moving consumer goods, insurance and media with specialty in brand management and digital marketing communications.

The session ended with a huge sense of fulfilment and satisfaction from the mentors as well as a deep sense of appreciation from the mentees.

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