As part of its Marketing Excellence Week celebration, the Department of Marketing and Entrepreneurship of UGBS organised a two-day Customer Service Training session with the staff of the Academic Affairs Directorate themed ‘Customer Service Excellence: What the University Expects of You’.
The two-day training took place on Thursday, 2nd May, 2019 and Friday, 3rd May, 2019 at the Council Chamber, on the main University of Ghana campus.
The Head of Department of Marketing and Entrepreneurship, Professor Robert E. Hinson, highlighted the relevance of customer service, introducing the vision and mission of the University as well as the purpose of a proposed University of Ghana Customer Service Policy.
Professor Hinson took staff of the Academic Affairs Directorate through certain rudiments on how to effectively promote the corporate brand of the institution, and to deliver the best and quality service to attract potential customers to the institution. He argued that critical to the success of the University of Ghana is the ability of the University to improve student customer experiences and develop more devoted alumni who will support the University financially. Through the delivery of improved student experiences, the University of Ghana will improve its ability to attract, delight and keep its customers for life.
The participants were assigned groups to engage in a case study discussion. Each group presented on the ways on which to solve the issue being presented in the case study. The winning team was presented with a gift from Professor Robert E. Hinson.
The Department of Marketing and Entrepreneurship of the University of Ghana Business School is an innovative University Department that provides world class marketing and entrepreneurial education at undergraduate, masters and doctoral levels.
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