Marketing drives business change and evolution. Students studying EMBA Marketing will develop critical marketing management skills, the ability to enhance the marketing orientation of their organisations and the capacity to perform at the strategic marketing levels within their organisations.
Semester 1
| MBAE 605 Organisational Behaviour and Management |
| MBAE 607 Information Management |
| MBAE 603 Managerial Accounting |
| MBAE 601 Business Economics |
Semester 2
| MBAE 618 Research Methods |
| MBAE 616 Quantitative Methods |
| MBAE 614 Marketing Management |
| MBAE 612 Human Resource Management |
Semester 3
| EMKT 603 Marketing Research |
| EMKT 605 Consumer Behaviour |
| ESEM609 Financial Services Marketing* |
| EMKT 607 Sales Management* |
| MBAE 609 Ethics in Management |
| EMKT 610 Seminar One |
*Students would choose one of these two elective courses with the asterisks
Semester 4
| EMKT 604 Integrated Marketing Communication |
| EMKT 602 Services Marketing |
| MBAE 604 Strategic Management |
| EMKT 606 International Marketing** |
| ESEM 606 Corporate Responsibility & Sustainability Marketing** |
| EMKT 620 Seminar Two |
| EMKT 600 Long Essay |
**Students would choose one of these two elective courses with the double asterisks ( ** )
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