Bachelor of Science in Business Administration (Marketing Option)

This is a 4-year undergraduate programme in Marketing. In the first two years of study, students are required to take courses such as Language Skills, Critical Thinking, Introduction to Business Administration and Introduction to Public Administration.
In the third and fourth years, students are required to take courses such as Quantitative Methods, Principles of Marketing, Introduction to Electronic Business, Consumer Behaviour and Integrated Marketing Communications.  Students may also opt to write a long essay in their final year.

Admission Requirements
Applicants must possess the following:

• West Africa Senior School Certificate
• General Certificate of Education (Ordinary and Advanced Levels)
• International Baccalaureate (IB), IGCSE, GCSE, the American Grade 12 and 13 examinations and other external qualifications which have equivalences to the SSSCE or the WASSCE
• Candidates in possession of a diploma from university of Ghana or its equivalent
• Mature students: candidates (aged at least 27 years) who have duly passed the University’s mature students’ examinations

Admissions are in August each year.

For full courses, download the student handbook