Faculty Publications

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Narteh, B, Odoom, R, Braimah, M, and Buame, S., (2012), Drivers of automobile brand choice in Sub-Saharan Africa: The case of Ghana, Journal of Product and Brand Management, Vol. 21, No. 7, pp. 516-528.

Narteh, B. and Owusu-Frimpong, (2011), An analysis of students’ knowledge and choice criteria in retail bank selection in Sub-Sahara Africa: The case of Ghana, International Journal of Bank Marketing, Vol.29, No. 5, pp. 373-397.

Narteh, B., (2007), Developed-Developing country based inter-firm collaboration: Finding the hidden leverage for success. African Journal of Business and Economic Research, Vol. 2 (1) pp. 41-62.

Narteh, B. (2013), Key determinant factors for retail bank switching in Ghana. International Journal of Emerging Markets, Vol. 8 No. 4, pp. 409-427.

Narteh B., Devine, A, Agyapong, K.(2012) Public Relation Practices: A study of selected private universities in Ghana, The GLOBUS, Journal of the Methodist University College of Ghana, Vol. 2, pp. 151-177.

Narteh, B., (2008), Knowledge transfer in developed-developing country inter-firm collaborations: A conceptual framework: Journal of Knowledge Management, Vol. 12(1) pp.78-91.

Narteh B., (2013), Determinants of students’ loyalty in the Ghanaian banking industry, Total Quality Management Journal, Vol. 25, No. 2, pp.153-169

Anabilla, P, Narteh, B, and Tweneboah-Kodua, E.Y. (2012), Relationship marketing and customer loyalty in the Ghanaian banking industry. European Journal of Business and Management, Vol. 4, No. 13, pp. 51-61.

Narteh, B, Agbemebease, G, K, Akortsu, P.A., and Braimah, M., (2013), Relationship marketing and customer loyalty: Evidence from the Ghanaian luxury hotel industry, Journal of Hospitality Marketing & Management, Vol. 22, No.2, pp. 407-436.

Narteh B., (2008), Donor facilitated strategic alliances: An assessment of Danida’s Private Sector Development Programme in Ghana. IPS Journal of Business Research Vol. 1(1) pp. 28-37.

Narteh, B. (2012), Challenges of Marketing E-banking services in a developing country: evidence from Ghana, Journal of Internet Banking and Commerce, Vol. 17, No 2, pp. 1-21.

Narteh B., (2013), Service quality in automated teller machines: An empirical investigation, Managing Service Quality, Vol. 13, No. 1 pp.62-89

Narteh, B., (2009), Relationship marketing and customer satisfaction in the Ghanaian banking sector. Journal of Retailing Marketing Management Research, Vol.2. No.1, pp. 15-29.

Narteh B., (2012), Internal Marketing and employee commitment: Evidence from the Ghanaian banking industry, Journal of Financial Services Marketing Vol. 17, No. 4, pp. 284-300.

Ofori D.F., Nyuur, R.B., S-Darko, M.D. (2014). Corporate Social Responsibility and Financial Performance: Fact or Fiction? A Look at Ghanaian Banks. Acta Commercii Vol. 14 No 1 11 Pages. doi:10.4102/ac.v14i1.180

Hinson, R., Ofori, D., Atuguba, R. and Fobih, J. (2007). The Internet and Lawyers in Ghana: Some Initial Qualitative Perspectives. Library Review. Vol 56, No. 4, Pp 311-322, Location of Journal: UK

Ofori, D. F. and Sokro, E. (2010). Examining the Impact of Organisational Values on Corporate Performance in Selected Ghanaian Companies. Global Management Journal, Vol. 2, No. 1/2010

Ofori, D. & Atiogbe, E. (2012) Strategic Planning in Public Universities: A Developing Country Perspective. Journal of Management and Strategy 3, No. 1, 67-82.

Nyuur, R.B., Ofori, D.F. & Debrah Y. (2014). Corporate Social Responsibility in Sub-Saharan Africa: Hindering and Supporting Factors. African Journal of Economic and Management Studies 5 Iss. 1 pp. 93-113

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