Faculty Publications

Gbadamosi, A., Hinson, R. E., Tukamushaba, E. K., & Ingunjiri, I. (2012). Children’s attitudinal reactions to TV advertisements. International Journal of Market Research, 54(4).

Saffu, K., Walker, J., & Hinson, R. (2007). An empirical study of perceived strategic value and adoption constructs: The Ghanaian case. Management Decision, 45(7), 1083-1101.

Hinson, R., Owusu-Frimpong, N., & Dasah, J. (2011). Brands and service-quality perception. Marketing Intelligence & Planning, 29(3), 264-283.

Hinson, R., & Tweneboah-Koduah, E. Y. (2010). Political Marketing Strategies in Africa: Expert Opinions of Recent Political Elections in Ghana. Journal of African Business, 11(2), 201-218.

Hinson, R., & Abor, J. (2005). Internationalizing SME Non–Traditional Exporters and their internet use idiosyncrasies. Perspectives on Global Development and Technology, 4(2), 228 – 244.

Saffu, K., Walker, J. H., & Hinson, R. (2008). Strategic value and electronic commerce adoption among small and medium-sized enterprises in a transitional economy. Journal of Business & Industrial Marketing, 23(6), 395-404.

Blankson, C., Spears, N., & Hinson, R. E. (2012). West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions. Journal of International Consumer Marketing, 24(3), 168-185.

Boadi, A., Boateng, R., Hinson, R., & Opoku, R. (2007). Preliminary insights into M-Commerce adoption in Ghana. Information Development, 23, 253-265.

Hinson, R. E., & Kodua, P. (2012). Examining the marketing-corporate social responsibility nexus. International Journal of Law and Management, 54(5), 332-344.

Hinson, R. (2011). Online CSR reportage of award-winning versus non award-winning banks in Ghana. Journal of Information, Communication and Ethics in Society, 9(2), 102-115

Opoku, R., & Hinson, R. (2006). Online brand personalities: An exploratory analysis of selected African countries. Place Branding & Public Diplomacy Journal, 2(2), 118-129.

Ivang, R., Rask, M., & Hinson, R. (2009). B2b inter-organizational digitalization strategies – towards an interaction based approach. Journal of Research in Interactive Marketing, 3(4), 244-261. (2010 Emerald Literati Outstanding paper Award, Emerald Publishing Limited, United Kingdom)

Hinson, R. E., Madichie, N. O., & Ibrahim, M. (2012). A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana. International Journal of Bank Marketing, 30(7), 508-526.

Abekah-Nkrumah, G., Manu, A. and Atinga, R.A. (2010), Assessing the implementation of Ghana’s patient charter. Health Education, 110(3):169-185.

Atinga R.A., Baku A.A., Adongo P.B. (2014), Drivers of prenatal care quality and uptake of supervised delivery services in Ghana. Annals of Medical and Health Sciences Research 4:264-71

Abeka-Nkrumah, G. and Atinga, R. A. (2013), Exploring the link between organisational justice and job satisfaction and performance in Ghanaian hospitals: do demographic factors play a mediating role. International Journal of Work Place Health Management. 6(3): 189-204.

Atinga, R.A., Abekah-Nrumah, G. and Domfeh, K.A. (2011), Managing healthcare quality in Ghana: a necessity of patient satisfaction. International Journal of Health Care Quality Assurance, 24(7): 548-563.

Atinga, R., A., Abiiro, G.A., Kuganab-Lem, R.B. (2015), Factors influencing the decision to drop out of health insurance enrolment among urban slum dwellers in Ghana. Tropical Medicine and International Health 20(3): 312–321

Atinga, R.A. and Baku A.A. (2013), Determinants of antenatal care quality in Ghana. International Journal of Social Economics 40(10): 852-865.

Adzei, F. A. and Atinga, R. A. (2012), Motivation and retention of health workers in Ghana’s district hospitals: addressing the critical issues. Journal of Health Organization and Management, 26(4): 467-485.

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