Faculty Publications

Odoom, R. Kosiba, J.P., Djamgbah, C., & Narh, L. (2019). Brand avoidance: underlying protocols and a practical scale. Journal of Product and Brand Management, 28(5), 586-597.

Anning-Dorson, T., Nyamekye, M. B., & Odoom, R. (2017). Effects of regulations and competition on the innovativeness-performance relationship: Evidence from the financial services industry. International Journal of Bank Marketing, 35(6), 925-943.

Odoom, R., Narteh, B., & Rand, J. (2017). Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach. Journal of Small Business & Entrepreneurship, 29(3), 175-192.

Hinson, R., Kosiba, J.P., Boateng, H., Odoom, R., & Gyampo, R.E. (2019). Dialogic features of brand South Africa's Website and tourists' intentions to visit. European Business Review, 31(5), 569-584.

Narteh, B., Odoom, R., Braimah, M., & Buame, S. (2012). Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana. Journal of Product & Brand Management, 21(7), 516-528.

Mughele, E.S., Tunde, A., Longe, O.B. and Boateng, R. (2012) Factor Analysis for G.S.M. Services Congestion The Case of MTN Nigeria, Computing and Information Systems Journal, 16(1), pp. 19-30.

Hinson, R., Boateng, R., and Madichie, N. (2010). What Does My Website Say About My CSR Activities? An Investigation of Banks Operating in Ghana, International Journal of Bank Marketing, 28(7), 498 – 518.

Boateng, R. and Hinson, R. (2008). Information Systems Development: Where Does Knowledge Lie and How Does Learning Occur? Development and Learning in Organizations, 22(3), 18-20. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

Boateng, R. (2011). A Resource-Based Model for E-Commerce in Developing Countries, African Journal of Computing & ICT, 4(1), pp. 31-44.

Boateng, R. and Molla, A. (2006). Developing E-banking Capabilities in a Ghanaian Bank: Preliminary Lessons. Journal of Internet Banking and Commerce,11(2), 1-11.

Boateng, R., Boateng, S. L., Awuah, R. B., Ansong, E., & Anderson, A. B. (2016). Videos in learning in higher education: assessing perceptions and attitudes of students at the University of Ghana. Smart Learning Environments, 3(1), 8. http://doi.org/10.1186/s40561-016-0031-5

Boateng, R., Budu, J. and Okai, S. (2012) E-commerce Capabilities of a Ghanaian Used Car Retailer, Emerald Emerging Markets Case Studies, 2(1), pp. 1-13.

Longe, O. B., Boateng, R., Dada, E.G, Olaniyan, O. and Olaseni, O. (2010). Stegacrypt – A Reduced Least Significant Bit Insertion Rate Carrier for Transmitting Embedded Information, Journal of Computer Science and Its Applications, 17(1), 1-12.

Boateng, R., Hinson, R., Heeks, R. and Molla A. (2008). Ecommerce in LDCs: Summary Evidence and Implications. Journal of African Business, 9(2) 257-285. **Best Paper Award in Journal awarded in 2010. Most downloaded paper in 2008-2009.

Boateng, R. (2011) Do Organizations Learn When Employees Learn? Development and Learning in Organizations, 25(6), pp.6 – 9. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

Hinson, R. and Boateng, R. (2007). Perceived Benefits and Management Commitment to E-business Usage in Selected Ghanaian Tourism Firms. Electronic Journal of Information Systems in Developing Countries, 31(50), 1-18. [ERA (Excellence in Research Assessment for Australia), Rank C; Downloaded 4960 times]

Longe, O., Boateng, R., Longe F. and Olatubosun (2010). Information & Communication Technology Adoption among Adults in South Western Nigeria: An Assessment of Usage-Phobia Factors, Journal of Information Technology Impact,10(2), 65-86. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank B]

Boateng, R. (2016). Resources, electronic-commerce capabilities and electronic-commerce benefits: Conceptualizing the links, Information Technology for Development, 22(6), 1-23. http://dx.doi.org/10.1080/02681102.2014.939606

Nchise, A.C., Boateng, R., Shu, I. and Mbarika, V. (2012) Mobile Phones in Health Care in Uganda: The AppLab Study, The Electronic Journal of Information Systems in Developing Countries,52(2), pp. 1-15.

Boateng, R., Heeks, R., Molla, A. and Hinson, R. (2008). E-commerce and Socio-Economic Development: Conceptualizing the Link. Internet Research, 18(5), 562–592. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank A (as of 2008)]

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