Faculty Publications

Abor, P. A. (2012), Managing Healthcare Waste in Ghana: A Comparative Study of Public and Private Hospitals, International Journal of Health Care Quality Assurance, Vol 26(4), 375-386.

Helleringer, S., Asuming, P.O., Abdelwahab. J, (2016). "The effect of mass vaccination campaigns against polio on the utilization of routine immunization services: a regression discontinuity design", Vaccine 19; 34(33):3817-22

“Supplementary Polio Immunization Activities and Prior Use of Routine Immunization Services in non-Polio-Endemic Sub-Saharan Africa” (with Stephane Helleringer, Jemima Frimpong, Jalaa Abdelwahab, Hamadassalia Touré, John Koku Awoonor-Williams, Thomas Abachie & Flavia Guidetti), Bulletin of the World Health Organization, 90: 495-503, 2012.

Does the Contribution of Women to Household Expenditure Explain Contraceptive Use? An Assessment of the Relevance of Bargaining Theory to Africa" (with Ayaga A. Bawah, Martin Bangha, James F. Phillips and Maya Vaughan-Smith) African Population Studies, 27(2), 2013

Ayaga, A. B., Asuming, P.O., Debpuur, C., & Phillips, F. J. (2016). "Child wanted and when? Fertility intentions, wantedness, and child survival in rural northern Ghana" Studies in Family Planning, 47(3):252-63. doi: 10.1111/sifp.67.

2. Kodua, P. Narteh, B, Braimah, M, Mensah, P (2016), “The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry”, Journal of Business and Economics’ Vol.7, Iss:.11 pp.1958-1969.

1. Kodua, P., Nyarko, P., Nyathi. N., Nii-Okai, J, (2017), “Case Study, the Flagship of Harvard Business School: Any Cases for Ghana”, International Journal of Business and Management, Vol.5 Iss: 1 pp. 1-12.

Odoom, R., Narteh, B., & Boateng, R. (2017). Branding in small-and medium-sized enterprises (SMEs) Current issues and research avenues. Qualitative Market Research: An International Journal, 20(1), 68-89.

Odoom, R. Kosiba, J.P., Djamgbah, C., & Narh, L. (2019). Brand avoidance: underlying protocols and a practical scale. Journal of Product and Brand Management, 28(5), 586-597.

Anning-Dorson, T., Nyamekye, M. B., & Odoom, R. (2017). Effects of regulations and competition on the innovativeness-performance relationship: Evidence from the financial services industry. International Journal of Bank Marketing, 35(6), 925-943.

Odoom, R., Narteh, B., & Rand, J. (2017). Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach. Journal of Small Business & Entrepreneurship, 29(3), 175-192.

Narteh, B., Odoom, R., Braimah, M., & Buame, S. (2012). Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana. Journal of Product & Brand Management, 21(7), 516-528.

Hinson, R., Kosiba, J.P., Boateng, H., Odoom, R., & Gyampo, R.E. (2019). Dialogic features of brand South Africa's Website and tourists' intentions to visit. European Business Review, 31(5), 569-584.

Odoom, R., Boateng, H., & Asante, B. O. (2017). An empirical investigation of perceived relational benefits and brand engagement in restaurant services. International Journal of Contemporary Hospitality Management, 29(11), 2767-2784.

Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383-399.

Narteh, B., & Odoom, R. (2015). Does internal marketing influence employee loyalty? Evidence from the Ghanaian banking industry. Services Marketing Quarterly, 36(2), 112-135.

Odoom, R., Agbemabiese G.C., & Hinson, R.E. (2020). Service recovery satisfaction in offline and online experiences. Marketing Intelligence and Planning, 38(1), 1-14.

Acheampong, G., Odoom, R., Anning-Dorson, T., & Anim, P. A. (2018). Resource access mechanisms in networks and SME survival in Ghana. Journal of Enterprising Communities: People and Places in the Global Economy, 12(5), 611-631.

Odoom, R., Agbemabiese, G. C., Anning-Dorson, T., & Mensah, P. (2017). Branding capabilities and SME performance in an emerging market: The moderating effect of brand regulations. Marketing Intelligence & Planning, 35(4), 473-487.

Odoom, R. (2016). Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs). Journal of Small Business and Enterprise Development, 23(4), 1229-1246.