Faculty Publications

Acheampong, G., Odoom, R., Anning-Dorson, T., & Anim, P. A. (2018). Resource access mechanisms in networks and SME survival in Ghana. Journal of Enterprising Communities: People and Places in the Global Economy, 12(5), 611-631.

Odoom, R., Agbemabiese, G. C., Anning-Dorson, T., & Mensah, P. (2017). Branding capabilities and SME performance in an emerging market: The moderating effect of brand regulations. Marketing Intelligence & Planning, 35(4), 473-487.

Odoom, R. (2016). Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs). Journal of Small Business and Enterprise Development, 23(4), 1229-1246.

Odoom, R., & Mensah, P. (2019). Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities. Management Research Review, 42(1), 155-171.

Anning-Dorson, T., Odoom, R. K., Acheampong, G., & Tweneboah-Koduah, E. (2017). Innovation and organizational development: the role of organizational leadership. African Journal of Economic and Management Studies, 8(3), 338-351.

Odoom, R. (2016). Brand marketing programs and consumer loyalty–evidence from mobile phone users in an emerging market. Journal of Product & Brand Management, 25(7), 651-662.

Boateng, R., Heeks, R., Molla, A. and Hinson, R. (2008). E-commerce and Socio-Economic Development: Conceptualizing the Link. Internet Research, 18(5), 562–592. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank A (as of 2008)]

Boateng. R., Longe, O., Isabalija, R.S. and Budu, J. (2011) ‘SAKAWA’ – The Forms of Cyber Crime in Ghana, Journal of Information Technology Impact, 11(2), pp. 85-100. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank B]

Boadi, R. A., Boateng, R., Hinson, R. and Opoku, R. A. (2007). Preliminary Insights into M-commerce Adoption in Ghana. Information Development, 23(4), 253-265. ** This publication was listed among the 50 Most Read Articles in the Journal for January – April 2008. ***Became No. 1 (Top) Most Read Article in the journal in March 2010.

Isabalija, R.S., Banyanga, R., Boateng, R. and Mbarika, V. (2010). Knowledge Management in the Construction Industry in Uganda, Journal of International Management Studies, 10(4), 190-209.

Budu, J., & Boateng, R. (2015). Mobile service capabilities: evidence from a Ghanaian mobile service provider. International Journal of E-Services and Mobile Applications, 7(3), 1-17.

Duncombe, R. and Boateng, R. (2009). Mobile Phones and Financial Services in Developing Countries: A Review of Concepts, Methods, Issues, Evidence and Future Research Directions, Third World Quarterly, 30(7), 1237 – 1258. [ISI Impact Factor 0.575]

Boateng, R. Molla, A., Heeks, R. and Hinson, R. (2011). Advancing E-commerce Beyond Readiness in a Developing Economy: Experiences of Ghanaian Firms, Journal of Electronic Commerce in Organizations, 9(1) 1-16. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank B]

Woldie A., Hinson, R., Iddrisu, H. and Boateng, R. (2008). Internet Banking: An Initial Look at Ghanaian Bank Consumer Perceptions, Bank and Bank Systems, 3(2), 35-46.

Boateng, R., Isabalija, R.S. and Indome, R. (2010). Women Entrepreneurship in ICT Sector: A Case Study of Ghana, International Journal of Business Research, 10(5), 56-69.

Vroom, F. B. D. C., Aryeetey, R., Boateng, R., Anto, F., Aikins, M., Gyapong, M., & Gyapong, J. (2015). Data reporting constraints for the lymphatic filariasis mass drug administration activities in two districts in Ghana: A qualitative study. SAGE open medicine, 3, www.ncbi.nlm.nih.gov/pubmed/26770791

Boateng, R., Mbarika, V. and Thomas, C. (2010). When Web 2.0 Becomes A Learning Tool – Evaluating Web 2.0 Tools, Development and Learning in Organizations, 24(3), 17-20. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

Boateng, R. (2011). Mobile Phones and Micro-Trading Activities – Conceptualizing The Link, Info: The Journal for Policy, Regulation and Strategy, 13(5), pp. 48-62. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank B]

Hinson, R., Boateng, R. and Olav Jull, S. (2008). E-business Financing: Preliminary Insights from a Developing Economy Context, Journal of Information, Communication and Ethics in Society, 6(3), 196–215.

Mugwanya, R., Marsden, G., and Boateng, R. (2011). A Preliminary Study of Podcasting in Developing Higher Education Institutions – The Case of South Africa, Journal of Systems and Information Technology, Special Issue on ICT and Education in South Africa, 13(3), pp. 268-285. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

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