Faculty Publications

Odoom, R. (2016). Brand marketing programs and consumer loyalty–evidence from mobile phone users in an emerging market. Journal of Product & Brand Management, 25(7), 651-662.

Odoom, R., Mensah, P., & Asamoah, G. (2017). Branding efforts and SME performance–an empirical investigation of variations across firm sizes and business sectors. Journal of Research in Marketing and Entrepreneurship, 19(1), 59-76.

Odoom, R., Narteh, B., & Boateng, R. (2017). Branding in small-and medium-sized enterprises (SMEs) Current issues and research avenues. Qualitative Market Research: An International Journal, 20(1), 68-89.

Anning-Dorson, T., Nyamekye, M. B., & Odoom, R. (2017). Effects of regulations and competition on the innovativeness-performance relationship: Evidence from the financial services industry. International Journal of Bank Marketing, 35(6), 925-943.

Odoom, R., Narteh, B., & Rand, J. (2017). Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach. Journal of Small Business & Entrepreneurship, 29(3), 175-192.

Narteh, B., Odoom, R., Braimah, M., & Buame, S. (2012). Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana. Journal of Product & Brand Management, 21(7), 516-528.

Odoom, R., Boateng, H., & Asante, B. O. (2017). An empirical investigation of perceived relational benefits and brand engagement in restaurant services. International Journal of Contemporary Hospitality Management, 29(11), 2767-2784.

Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383-399.

Narteh, B., & Odoom, R. (2015). Does internal marketing influence employee loyalty? Evidence from the Ghanaian banking industry. Services Marketing Quarterly, 36(2), 112-135.

Acheampong, G., Odoom, R., Anning-Dorson, T., & Anim, P. A. (2018). Resource access mechanisms in networks and SME survival in Ghana. Journal of Enterprising Communities: People and Places in the Global Economy, 12(5), 611-631.

Budu, J., & Boateng, R. (2015). Mobile service capabilities: evidence from a Ghanaian mobile service provider. International Journal of E-Services and Mobile Applications, 7(3), 1-17.

Boateng, R. Molla, A., Heeks, R. and Hinson, R. (2011). Advancing E-commerce Beyond Readiness in a Developing Economy: Experiences of Ghanaian Firms, Journal of Electronic Commerce in Organizations, 9(1) 1-16. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank B]

Duncombe, R. and Boateng, R. (2009). Mobile Phones and Financial Services in Developing Countries: A Review of Concepts, Methods, Issues, Evidence and Future Research Directions, Third World Quarterly, 30(7), 1237 – 1258. [ISI Impact Factor 0.575]

Boateng, R., Isabalija, R.S. and Indome, R. (2010). Women Entrepreneurship in ICT Sector: A Case Study of Ghana, International Journal of Business Research, 10(5), 56-69.

Woldie A., Hinson, R., Iddrisu, H. and Boateng, R. (2008). Internet Banking: An Initial Look at Ghanaian Bank Consumer Perceptions, Bank and Bank Systems, 3(2), 35-46.

Vroom, F. B. D. C., Aryeetey, R., Boateng, R., Anto, F., Aikins, M., Gyapong, M., & Gyapong, J. (2015). Data reporting constraints for the lymphatic filariasis mass drug administration activities in two districts in Ghana: A qualitative study. SAGE open medicine, 3, www.ncbi.nlm.nih.gov/pubmed/26770791

Boateng, R. (2011). Mobile Phones and Micro-Trading Activities – Conceptualizing The Link, Info: The Journal for Policy, Regulation and Strategy, 13(5), pp. 48-62. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank B]

Boateng, R., Mbarika, V. and Thomas, C. (2010). When Web 2.0 Becomes A Learning Tool – Evaluating Web 2.0 Tools, Development and Learning in Organizations, 24(3), 17-20. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

Mugwanya, R., Marsden, G., and Boateng, R. (2011). A Preliminary Study of Podcasting in Developing Higher Education Institutions – The Case of South Africa, Journal of Systems and Information Technology, Special Issue on ICT and Education in South Africa, 13(3), pp. 268-285. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

Hinson, R., Boateng, R. and Olav Jull, S. (2008). E-business Financing: Preliminary Insights from a Developing Economy Context, Journal of Information, Communication and Ethics in Society, 6(3), 196–215.

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