Faculty Publications

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Boateng, R., Heeks, R., Molla, A., & Hinson, R. (2008). E-commerce and socio-economic development: conceptualizing the link. Internet Research, 18(5), 562-594.

Gbadamosi, A., Hinson, R. E., Tukamushaba, E. K., & Ingunjiri, I. (2012). Children’s attitudinal reactions to TV advertisements. International Journal of Market Research, 54(4).

Saffu, K., Walker, J., & Hinson, R. (2007). An empirical study of perceived strategic value and adoption constructs: The Ghanaian case. Management Decision, 45(7), 1083-1101.

Hinson, R., Owusu-Frimpong, N., & Dasah, J. (2011). Brands and service-quality perception. Marketing Intelligence & Planning, 29(3), 264-283.

Hinson, R., & Tweneboah-Koduah, E. Y. (2010). Political Marketing Strategies in Africa: Expert Opinions of Recent Political Elections in Ghana. Journal of African Business, 11(2), 201-218.

Saffu, K., Walker, J. H., & Hinson, R. (2008). Strategic value and electronic commerce adoption among small and medium-sized enterprises in a transitional economy. Journal of Business & Industrial Marketing, 23(6), 395-404.

Blankson, C., Spears, N., & Hinson, R. E. (2012). West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions. Journal of International Consumer Marketing, 24(3), 168-185.

Boadi, A., Boateng, R., Hinson, R., & Opoku, R. (2007). Preliminary insights into M-Commerce adoption in Ghana. Information Development, 23, 253-265.

Hinson, R. E., & Kodua, P. (2012). Examining the marketing-corporate social responsibility nexus. International Journal of Law and Management, 54(5), 332-344.

Hinson, R. (2011). Online CSR reportage of award-winning versus non award-winning banks in Ghana. Journal of Information, Communication and Ethics in Society, 9(2), 102-115

Ivang, R., Rask, M., & Hinson, R. (2009). B2b inter-organizational digitalization strategies – towards an interaction based approach. Journal of Research in Interactive Marketing, 3(4), 244-261. (2010 Emerald Literati Outstanding paper Award, Emerald Publishing Limited, United Kingdom)

Hinson, R. E., Madichie, N. O., & Ibrahim, M. (2012). A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana. International Journal of Bank Marketing, 30(7), 508-526.

Hinson, R., & Nkrumah, G. A. (2007). Towards a Sustainable Framework for Computer Based Health Information Systems (CHIS) for Least Developed Countries (LDCs). International Journal of Health Care Quality Assurance, 20(6), 532-544

Mahmoud M., & Hinson, R. (2012). Market orientation in a developing economy public institution: revisiting the Kohli and Jaworski framework. International Journal of Public Sector Management, 25(2), 88 – 102.

Hinson, R. E., & Ndhlovu, T. P. (2011). Conceptualising corporate social responsibility (CSR) and corporate social investment (CSI): the South African context. Social Responsibility Journal, 7(3), 332-346.

Hinson, R., & Abor, J. (2005). Internationalizing SME Non–Traditional Exporters and their internet use idiosyncrasies. Perspectives on Global Development and Technology, 4(2), 228 – 244.

Hinson, R. E., & Adjasi, C. K. (2009). The internet and export: some cross-country evidence from selected African countries. Journal of Internet Commerce, 8(3-4), 309-324.

Boateng, R., Heeks, R., Molla, A., & Hinson, R. (2008). E-commerce and socio-economic development: Conceptualizing the link. Internet Research, 18(5), 562-594.

Mahmoud, M., & Hinson, R. (2012). Market orientation, innovation and corporate social responsibility practices in Ghana’s telecommunication sector. Social Responsibility Journal, 8(3), 327 – 346.

Hinson, R., & Sorensen, O. (2006). E-business and small Ghanaian exporters: preliminary micro firm explorations in the light of a digital divide. Online Information Review, 30(2), 116-138.

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