Faculty Publications

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Abor, P. A. (2016), On the Determinants of Board Structure of Hospitals in Ghana: Stakeholder and Resource Dependency Perspectives, International Journal of Business Governance and Ethics, 11(3), 200-222.

Helleringer, S., Asuming, P.O., Abdelwahab. J, (2016). "The effect of mass vaccination campaigns against polio on the utilization of routine immunization services: a regression discontinuity design", Vaccine 19; 34(33):3817-22

“Supplementary Polio Immunization Activities and Prior Use of Routine Immunization Services in non-Polio-Endemic Sub-Saharan Africa” (with Stephane Helleringer, Jemima Frimpong, Jalaa Abdelwahab, Hamadassalia Touré, John Koku Awoonor-Williams, Thomas Abachie & Flavia Guidetti), Bulletin of the World Health Organization, 90: 495-503, 2012.

Does the Contribution of Women to Household Expenditure Explain Contraceptive Use? An Assessment of the Relevance of Bargaining Theory to Africa" (with Ayaga A. Bawah, Martin Bangha, James F. Phillips and Maya Vaughan-Smith) African Population Studies, 27(2), 2013

Ayaga, A. B., Asuming, P.O., Debpuur, C., & Phillips, F. J. (2016). "Child wanted and when? Fertility intentions, wantedness, and child survival in rural northern Ghana" Studies in Family Planning, 47(3):252-63. doi: 10.1111/sifp.67.

2. Kodua, P. Narteh, B, Braimah, M, Mensah, P (2016), “The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry”, Journal of Business and Economics’ Vol.7, Iss:.11 pp.1958-1969.

1. Kodua, P., Nyarko, P., Nyathi. N., Nii-Okai, J, (2017), “Case Study, the Flagship of Harvard Business School: Any Cases for Ghana”, International Journal of Business and Management, Vol.5 Iss: 1 pp. 1-12.

Narteh, B., Odoom, R., Braimah, M. and Buame, S., (2012),"Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana", Journal of Product and Brand Management, Vol. 21 No. 7, pp. 516 – 528.

Odoom, R., Anning-Dorson, T. and Acheampong, G. (2017), "Antecedents of Social Media Usage and Performance Benefits in Small and Medium-sized Enterprises (SMEs)", Journal of Enterprise Information Management, Vol. 30 No. 3, pp. 383-399

Narteh, B., and Odoom R., (2015), “Does internal marketing influence employee loyalty? Evidence from the banking industry in Ghana”, Services Marketing Quarterly, Vol. 36 No. 2, pp. 112-135.

Odoom, R., Agbemebiase, G., Anning-Dorson, T. and Mensah, P. (2017), "Branding Capabilities and SME performance in an emerging market – the moderating effect of brand regulations", Marketing Intelligence and Planning, Vol. 35 No. 4, pp. 473 - 487.

Odoom, R., (2016), "Brand-building efforts in high- and low-performing small- and medium-sized enterprises (SMEs)", Journal of Small Business and Enterprise Development, Vol. 23 No. 4, pp. 1229-1246.

Anning-Dorson, T., Odoom, R., Acheampong, G. and Tweneboah-Kodua, E.Y. (2017), “Innovation and Organizational Development: The Role of Organizational Leadership”, African Journal of Economic and Management Studies, Vol. 8 No. 3, pp. 338-351.

Odoom, R., (2016), "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market", Journal of Product and Brand Management, Vol. 25 No. 7, pp. 651-662.

Odoom, R., Boateng, H. and Omane, A.B. (2017), “An empirical investigation of perceived relational benefits and brand engagement in restaurant services”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 11, pp. xxx-xxx. (Forthcoming).

Odoom, R., Narteh, B. and Boateng, R. (2017), “Branding in small and medium-sized enterprises (SMEs): Current Issues and Research Avenues”, Qualitative Market Research: an International Journal, Vol. 20 No. 1, pp. 68-89

Odoom, R., Narteh, B. and Rand, J. (2017), “Branding and Outcomes in Small and Medium-sized Enterprises (SMEs): A Resource-Capability Approach”, Journal of Small Business and Entrepreneurship, Vol. 29 No. 3, pp. 175-192.

Hinson, R., Boateng, R., and Madichie, N. (2010). What Does My Website Say About My CSR Activities? An Investigation of Banks Operating in Ghana, International Journal of Bank Marketing, 28(7), 498 – 518.

Boateng, R., Mbrokoh, A.S., Boateng, L., Senyo, P.K., & Ansong, E. (2016). ‘Determinants of e-learning adoption among students of developing countries’, International Journal of Information and Learning Technology, 33(4), pp. 248–262. doi: 10.1108/ijilt-02-2016-0008.

Mughele, E.S., Tunde, A., Longe, O.B. and Boateng, R. (2012) Factor Analysis for G.S.M. Services Congestion The Case of MTN Nigeria, Computing and Information Systems Journal, 16(1), pp. 19-30.

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