Faculty Publications

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Does the Contribution of Women to Household Expenditure Explain Contraceptive Use? An Assessment of the Relevance of Bargaining Theory to Africa" (with Ayaga A. Bawah, Martin Bangha, James F. Phillips and Maya Vaughan-Smith) African Population Studies, 27(2), 2013

Ayaga, A. B., Asuming, P.O., Debpuur, C., & Phillips, F. J. (2016). "Child wanted and when? Fertility intentions, wantedness, and child survival in rural northern Ghana" Studies in Family Planning, 47(3):252-63. doi: 10.1111/sifp.67.

Helleringer, S., Asuming, P.O., Abdelwahab. J, (2016). "The effect of mass vaccination campaigns against polio on the utilization of routine immunization services: a regression discontinuity design", Vaccine 19; 34(33):3817-22

2. Kodua, P. Narteh, B, Braimah, M, Mensah, P (2016), “The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry”, Journal of Business and Economics’ Vol.7, Iss:.11 pp.1958-1969.

1. Kodua, P., Nyarko, P., Nyathi. N., Nii-Okai, J, (2017), “Case Study, the Flagship of Harvard Business School: Any Cases for Ghana”, International Journal of Business and Management, Vol.5 Iss: 1 pp. 1-12.

Odoom, R., Agbemebiase, G., Anning-Dorson, T. and Mensah, P. (2017), "Branding Capabilities and SME performance in an emerging market – the moderating effect of brand regulations", Marketing Intelligence and Planning, Vol. 35 No. 4, pp. 473 - 487.

Odoom, R., (2016), "Brand-building efforts in high- and low-performing small- and medium-sized enterprises (SMEs)", Journal of Small Business and Enterprise Development, Vol. 23 No. 4, pp. 1229-1246.

Anning-Dorson, T., Odoom, R., Acheampong, G. and Tweneboah-Kodua, E.Y. (2017), “Innovation and Organizational Development: The Role of Organizational Leadership”, African Journal of Economic and Management Studies, Vol. 8 No. 3, pp. 338-351.

Odoom, R., (2016), "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market", Journal of Product and Brand Management, Vol. 25 No. 7, pp. 651-662.

Odoom, R., Boateng, H. and Omane, A.B. (2017), “An empirical investigation of perceived relational benefits and brand engagement in restaurant services”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 11, pp. xxx-xxx. (Forthcoming).

Odoom, R., Narteh, B. and Boateng, R. (2017), “Branding in small and medium-sized enterprises (SMEs): Current Issues and Research Avenues”, Qualitative Market Research: an International Journal, Vol. 20 No. 1, pp. 68-89

Odoom, R., Narteh, B. and Rand, J. (2017), “Branding and Outcomes in Small and Medium-sized Enterprises (SMEs): A Resource-Capability Approach”, Journal of Small Business and Entrepreneurship, Vol. 29 No. 3, pp. 175-192.

Narteh, B., Odoom, R., Braimah, M. and Buame, S., (2012),"Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana", Journal of Product and Brand Management, Vol. 21 No. 7, pp. 516 – 528.

Odoom, R., Anning-Dorson, T. and Acheampong, G. (2017), "Antecedents of Social Media Usage and Performance Benefits in Small and Medium-sized Enterprises (SMEs)", Journal of Enterprise Information Management, Vol. 30 No. 3, pp. 383-399

Narteh, B., and Odoom R., (2015), “Does internal marketing influence employee loyalty? Evidence from the banking industry in Ghana”, Services Marketing Quarterly, Vol. 36 No. 2, pp. 112-135.

Longe, O. B., Boateng, R., Dada, E.G, Olaniyan, O. and Olaseni, O. (2010). Stegacrypt – A Reduced Least Significant Bit Insertion Rate Carrier for Transmitting Embedded Information, Journal of Computer Science and Its Applications, 17(1), 1-12.

Boateng, R., Boateng, S. L., Awuah, R. B., Ansong, E., & Anderson, A. B. (2016). Videos in learning in higher education: assessing perceptions and attitudes of students at the University of Ghana. Smart Learning Environments, 3(1), 8. http://doi.org/10.1186/s40561-016-0031-5

Boateng, R. and Molla, A. (2006). Developing E-banking Capabilities in a Ghanaian Bank: Preliminary Lessons. Journal of Internet Banking and Commerce,11(2), 1-11.

Boateng, R., Hinson, R., Heeks, R. and Molla A. (2008). Ecommerce in LDCs: Summary Evidence and Implications. Journal of African Business, 9(2) 257-285. **Best Paper Award in Journal awarded in 2010. Most downloaded paper in 2008-2009.

Boateng, R., Budu, J. and Okai, S. (2012) E-commerce Capabilities of a Ghanaian Used Car Retailer, Emerald Emerging Markets Case Studies, 2(1), pp. 1-13.

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