Faculty Publications

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1. Kodua, P., Nyarko, P., Nyathi. N., Nii-Okai, J, (2017), “Case Study, the Flagship of Harvard Business School: Any Cases for Ghana”, International Journal of Business and Management, Vol.5 Iss: 1 pp. 1-12.

Senyo, P.K., Addae, E., and Boateng, R. (2017 in press). Cloud Computing Research: A Review of Research Themes, Frameworks, Methods, and Future Research Directions. International Journal of Information Management.

Odoom, R., Narteh, B. and Rand, J. (2017), “Branding and Outcomes in Small and Medium-sized Enterprises (SMEs): A Resource-Capability Approach”, Journal of Small Business and Entrepreneurship, Vol. 29 No. 3, pp. 175-192.

Narteh, B., Odoom, R., Braimah, M. and Buame, S., (2012),"Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana", Journal of Product and Brand Management, Vol. 21 No. 7, pp. 516 – 528.

Odoom, R., Anning-Dorson, T. and Acheampong, G. (2017), "Antecedents of Social Media Usage and Performance Benefits in Small and Medium-sized Enterprises (SMEs)", Journal of Enterprise Information Management, Vol. 30 No. 3, pp. 383-399

Narteh, B., and Odoom R., (2015), “Does internal marketing influence employee loyalty? Evidence from the banking industry in Ghana”, Services Marketing Quarterly, Vol. 36 No. 2, pp. 112-135.

Odoom, R., Agbemebiase, G., Anning-Dorson, T. and Mensah, P. (2017), "Branding Capabilities and SME performance in an emerging market – the moderating effect of brand regulations", Marketing Intelligence and Planning, Vol. 35 No. 4, pp. 473 - 487.

Odoom, R., (2016), "Brand-building efforts in high- and low-performing small- and medium-sized enterprises (SMEs)", Journal of Small Business and Enterprise Development, Vol. 23 No. 4, pp. 1229-1246.

Anning-Dorson, T., Odoom, R., Acheampong, G. and Tweneboah-Kodua, E.Y. (2017), “Innovation and Organizational Development: The Role of Organizational Leadership”, African Journal of Economic and Management Studies, Vol. 8 No. 3, pp. 338-351.

Odoom, R., (2016), "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market", Journal of Product and Brand Management, Vol. 25 No. 7, pp. 651-662.

Odoom, R., Boateng, H. and Omane, A.B. (2017), “An empirical investigation of perceived relational benefits and brand engagement in restaurant services”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 11, pp. xxx-xxx. (Forthcoming).

Odoom, R., Narteh, B. and Boateng, R. (2017), “Branding in small and medium-sized enterprises (SMEs): Current Issues and Research Avenues”, Qualitative Market Research: an International Journal, Vol. 20 No. 1, pp. 68-89

Boateng, R., Mbrokoh, A.S., Boateng, L., Senyo, P.K., & Ansong, E. (2016). ‘Determinants of e-learning adoption among students of developing countries’, International Journal of Information and Learning Technology, 33(4), pp. 248–262. doi: 10.1108/ijilt-02-2016-0008.

Hinson, R., Boateng, R., and Madichie, N. (2010). What Does My Website Say About My CSR Activities? An Investigation of Banks Operating in Ghana, International Journal of Bank Marketing, 28(7), 498 – 518.

Mughele, E.S., Tunde, A., Longe, O.B. and Boateng, R. (2012) Factor Analysis for G.S.M. Services Congestion The Case of MTN Nigeria, Computing and Information Systems Journal, 16(1), pp. 19-30.

Boateng, R. (2011). A Resource-Based Model for E-Commerce in Developing Countries, African Journal of Computing & ICT, 4(1), pp. 31-44.

Boateng, R. and Hinson, R. (2008). Information Systems Development: Where Does Knowledge Lie and How Does Learning Occur? Development and Learning in Organizations, 22(3), 18-20. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

Boateng, R. and Molla, A. (2006). Developing E-banking Capabilities in a Ghanaian Bank: Preliminary Lessons. Journal of Internet Banking and Commerce,11(2), 1-11.

Boateng, R., Boateng, S. L., Awuah, R. B., Ansong, E., & Anderson, A. B. (2016). Videos in learning in higher education: assessing perceptions and attitudes of students at the University of Ghana. Smart Learning Environments, 3(1), 8. http://doi.org/10.1186/s40561-016-0031-5

Longe, O. B., Boateng, R., Dada, E.G, Olaniyan, O. and Olaseni, O. (2010). Stegacrypt – A Reduced Least Significant Bit Insertion Rate Carrier for Transmitting Embedded Information, Journal of Computer Science and Its Applications, 17(1), 1-12.

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