Faculty Publications

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2. Kodua, P. Narteh, B, Braimah, M, Mensah, P (2016), “The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry”, Journal of Business and Economics’ Vol.7, Iss:.11 pp.1958-1969.

Senyo, P.K., Addae, E., and Boateng, R. (2017 in press). Cloud Computing Research: A Review of Research Themes, Frameworks, Methods, and Future Research Directions. International Journal of Information Management.

Anning-Dorson, T., Odoom, R., Acheampong, G. and Tweneboah-Kodua, E.Y. (2017), “Innovation and Organizational Development: The Role of Organizational Leadership”, African Journal of Economic and Management Studies, Vol. 8 No. 3, pp. 338-351.

Odoom, R., (2016), "Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market", Journal of Product and Brand Management, Vol. 25 No. 7, pp. 651-662.

Odoom, R., Boateng, H. and Omane, A.B. (2017), “An empirical investigation of perceived relational benefits and brand engagement in restaurant services”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 11, pp. xxx-xxx. (Forthcoming).

Odoom, R., Narteh, B. and Boateng, R. (2017), “Branding in small and medium-sized enterprises (SMEs): Current Issues and Research Avenues”, Qualitative Market Research: an International Journal, Vol. 20 No. 1, pp. 68-89

Odoom, R., Narteh, B. and Rand, J. (2017), “Branding and Outcomes in Small and Medium-sized Enterprises (SMEs): A Resource-Capability Approach”, Journal of Small Business and Entrepreneurship, Vol. 29 No. 3, pp. 175-192.

Narteh, B., Odoom, R., Braimah, M. and Buame, S., (2012),"Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana", Journal of Product and Brand Management, Vol. 21 No. 7, pp. 516 – 528.

Odoom, R., Anning-Dorson, T. and Acheampong, G. (2017), "Antecedents of Social Media Usage and Performance Benefits in Small and Medium-sized Enterprises (SMEs)", Journal of Enterprise Information Management, Vol. 30 No. 3, pp. 383-399

Narteh, B., and Odoom R., (2015), “Does internal marketing influence employee loyalty? Evidence from the banking industry in Ghana”, Services Marketing Quarterly, Vol. 36 No. 2, pp. 112-135.

Odoom, R., Agbemebiase, G., Anning-Dorson, T. and Mensah, P. (2017), "Branding Capabilities and SME performance in an emerging market – the moderating effect of brand regulations", Marketing Intelligence and Planning, Vol. 35 No. 4, pp. 473 - 487.

Odoom, R., (2016), "Brand-building efforts in high- and low-performing small- and medium-sized enterprises (SMEs)", Journal of Small Business and Enterprise Development, Vol. 23 No. 4, pp. 1229-1246.

Boateng, R. (2011). Mobile Phones and Micro-Trading Activities – Conceptualizing The Link, Info: The Journal for Policy, Regulation and Strategy, 13(5), pp. 48-62. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank B]

Isabalija, R.S., Banyanga, R., Boateng, R. and Mbarika, V. (2010). Knowledge Management in the Construction Industry in Uganda, Journal of International Management Studies, 10(4), 190-209.

Mugwanya, R., Marsden, G., and Boateng, R. (2011). A Preliminary Study of Podcasting in Developing Higher Education Institutions – The Case of South Africa, Journal of Systems and Information Technology, Special Issue on ICT and Education in South Africa, 13(3), pp. 268-285. [ERA (Excellence in Research Assessment for Australia), ACPHIS Rank C]

Duncombe, R. and Boateng, R. (2009). Mobile Phones and Financial Services in Developing Countries: A Review of Concepts, Methods, Issues, Evidence and Future Research Directions, Third World Quarterly, 30(7), 1237 – 1258. [ISI Impact Factor 0.575]

Woldie A., Hinson, R., Iddrisu, H. and Boateng, R. (2008). Internet Banking: An Initial Look at Ghanaian Bank Consumer Perceptions, Bank and Bank Systems, 3(2), 35-46.

Boateng, R., Mbrokoh, A.S., Boateng, L., Senyo, P.K., & Ansong, E. (2016). ‘Determinants of e-learning adoption among students of developing countries’, International Journal of Information and Learning Technology, 33(4), pp. 248–262. doi: 10.1108/ijilt-02-2016-0008.

Mughele, E.S., Tunde, A., Longe, O.B. and Boateng, R. (2012) Factor Analysis for G.S.M. Services Congestion The Case of MTN Nigeria, Computing and Information Systems Journal, 16(1), pp. 19-30.

Boateng, R., Isabalija, R.S. and Indome, R. (2010). Women Entrepreneurship in ICT Sector: A Case Study of Ghana, International Journal of Business Research, 10(5), 56-69.

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