Faculty Publications

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Boadi I., Dana L.P., Mertens G., Mensah L. (2017), SMEs Financing and Banks’ Profitability: A “Good Date” for Banks in Ghana?, Journal of African Business, Vol 18 (2), 257-277

Hinson, R., Ofori, D., Kastner, A. and Mahmoud A. M. (2008), “Market Orientation and Export Performance: A Ghanaian Study”, African Journal of Business and Economic Research, Adonis-Abbey: UK, Vol. 3 Nos. 2 & 3, pp. 62-91.

Anning-Dorson, T., Kastner, A. and Mahmoud, A. M. (2013), “Investigation into Mall Visitation Motivation and Demographic Idiosyncrasies in Ghana”, Management Science Letters, Vol. 3, pp. 367 – 384.

Mahmoud, A. M., Kastner, A. and Safo, K. A. (2011), Market orientation as a competitive tool: Empirical evidence from “quartile one” banks in Ghana, Journal of Financial Services Marketing, Vol. 16 No. 3/4, pp. 316-334.

Mahmoud, A. M., Kastner, A. and Yeboah, J. (2010), “Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana”, Journal of Medical Marketing, Vol. 10 No. 3 pp. 231-244.

Mahmoud, A.M., Blankson , C., Owusu-Frimpong , N., Nwankwo , S., Trang , P.T. (2016) "Market orientation, learning orientation and business performance: The mediating role of innovation", International Journal of Bank Marketing, Vol. 34 Iss: 5, pp.623 – 648.

Mahmoud, A. M. (2011), “Market orientation and business performance among SMEs in Ghana”, International Journal of Business Research, Canadian Centre of Science and Education, Vol. 4 No. 1 pp. 241 – 251.

Hinson, R., Kodua, P. and Mahmoud, A. M. (2011), The FIFA 2010 World Cup and Football sponsorship in Ghana: Some Expert Views” African Journal of Economic and Business Research, Adonis-Abbey Publishing: UK, Special issue, pp 102 – 120.

Mahmoud, .A.M., (2016),"Consumer trust and physician prescription of branded medicines: an exploratory study", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 10 Iss 3 pp. 285 – 301.

Mahmoud, A. M. and Yusif, B (2012), “Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs)”, International Journal of Productivity and Performance Management, Vol. 6 No. 6, pp. 624 – 652.

Hinson, R., and Mahmoud, A. M. (2011), “Qualitative insights into market orientation in small Ghanaian businesses”, International Journal of Marketing Studies, Canadian Centre of Science and Education, Vol. 3 No. 1, pp 35 – 44.

Mahmoud, A.M., (2016), “Sustainable market orientation: a competitive strategic tool in an emerging economy context”, Journal of Strategic Marketing, Vol. 24, No. 7, 635–654.

Mahmoud, A. M. and Hinson, R. (2012), “Market orientation, innovation and corporate social responsibility practices in Ghana’s telecommunication sector”, Social Responsibility Journal, vol. 8 No. 3 pp.

Mahmoud, A. M., Hinson, R. and Anning-Dorson, T. (2011), Channel structure and conflict management among multinationals (MNC) in Ghana, International Management Review, Vol. 7 No. 2, pp. 35 – 43.

Narteh, B., Mahmoud. A. M., & Amoh, S. (2017), “Customer behavioural intentions towards mobile money services adoption in Ghana”, The Service Industries Journal, 37:7-8, 426-447

Mahmoud, A. M. and Hinson, R. (2012), “Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski’s framework”, International Journal of Public Sector Management, Vol. 25 No. 2, pp. 88 – 102.

Mahmoud, A. M., Tweneboah-Koduah, E. and Danku, C. (2011), “Key motivation for bank loyalty among University students in Ghana”, Journal of Marketing Development and Competitiveness, North American Press, Vol. 5 No. 4 pp. 96 – 107

Amidu, M., Effah, J. & Abor, J. (2011) “E-Accounting practices among small and medium enterprises in Ghana”, Journal of Management Policy and Practice 9 (4), 146-155

Shaibu, I., Harvey, S., and Amidu, M. (2017) The Impact of Monetary policy on Stock Market Performance; Evidence from Twelve African Countries Research in International Business and Finance, http://dx.doi.org/doi:10.1016/j.ribaf.2017.07.075

Amidu, M., & Harvey, S.K. (2016). Persistence of profits of banks in Africa, Review of Quantitative Finance and Accounting, 47 (1), 83-108