Faculty Publications

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Narteh, B., Mahmoud. A. M., & Amoh, S. (2017), “Customer behavioural intentions towards mobile money services adoption in Ghana”, The Service Industries Journal, 37:7-8, 426-447

Mahmoud, A. M. and Hinson, R. (2012), “Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski’s framework”, International Journal of Public Sector Management, Vol. 25 No. 2, pp. 88 – 102.

Mahmoud, A. M., Tweneboah-Koduah, E. and Danku, C. (2011), “Key motivation for bank loyalty among University students in Ghana”, Journal of Marketing Development and Competitiveness, North American Press, Vol. 5 No. 4 pp. 96 – 107

Hinson, R., Ofori, D., Kastner, A. and Mahmoud A. M. (2008), “Market Orientation and Export Performance: A Ghanaian Study”, African Journal of Business and Economic Research, Adonis-Abbey: UK, Vol. 3 Nos. 2 & 3, pp. 62-91.

Anning-Dorson, T., Kastner, A. and Mahmoud, A. M. (2013), “Investigation into Mall Visitation Motivation and Demographic Idiosyncrasies in Ghana”, Management Science Letters, Vol. 3, pp. 367 – 384.

Mahmoud, A. M., Kastner, A. and Safo, K. A. (2011), Market orientation as a competitive tool: Empirical evidence from “quartile one” banks in Ghana, Journal of Financial Services Marketing, Vol. 16 No. 3/4, pp. 316-334.

Mahmoud, A. M., Kastner, A. and Yeboah, J. (2010), “Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana”, Journal of Medical Marketing, Vol. 10 No. 3 pp. 231-244.

Mahmoud, A.M., Blankson , C., Owusu-Frimpong , N., Nwankwo , S., Trang , P.T. (2016) "Market orientation, learning orientation and business performance: The mediating role of innovation", International Journal of Bank Marketing, Vol. 34 Iss: 5, pp.623 – 648.

Mahmoud, A. M. (2011), “Market orientation and business performance among SMEs in Ghana”, International Journal of Business Research, Canadian Centre of Science and Education, Vol. 4 No. 1 pp. 241 – 251.

Mahmoud, .A.M., (2016),"Consumer trust and physician prescription of branded medicines: an exploratory study", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 10 Iss 3 pp. 285 – 301.

Hinson, R., Kodua, P. and Mahmoud, A. M. (2011), The FIFA 2010 World Cup and Football sponsorship in Ghana: Some Expert Views” African Journal of Economic and Business Research, Adonis-Abbey Publishing: UK, Special issue, pp 102 – 120.

Mahmoud, A. M. and Yusif, B (2012), “Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs)”, International Journal of Productivity and Performance Management, Vol. 6 No. 6, pp. 624 – 652.

Mahmoud, A.M., (2016), “Sustainable market orientation: a competitive strategic tool in an emerging economy context”, Journal of Strategic Marketing, Vol. 24, No. 7, 635–654.

Hinson, R., and Mahmoud, A. M. (2011), “Qualitative insights into market orientation in small Ghanaian businesses”, International Journal of Marketing Studies, Canadian Centre of Science and Education, Vol. 3 No. 1, pp 35 – 44.

Mingle, Y.S., Amidu, M., & Agyening-Boateng, C. (2016). Earnings management, tax avoidance and firm value, International Journal of Management Practice, 9 (2), 111-120

Amidu, M., & Wolfe, S. (2013) “The impact of market power and funding strategy on bank interest margins”, European Journal of Finance 19 (9-10), 888-908

Alu, A.A., Amidu, M. Osei, K.A., & Kuipo, R. (2014) The effect of funding strategy on the lending patterns of banks in Ghana, African Review of Economics and Finance 6 (1), 43-68

Amidu, M. (2013) “The effects of the structure of banking market and funding strategy on risk and return” International Review of Financial Analysis 28, 143-155

Amidu, M., Kwakye, T.O., Harvey, S., & Yorke, M. S. (2016). Do firms manage earnings and avoid tax for corporate social responsibility, Journal of Accounting and Taxation, 8 (2), 11-27

Amidu. M. (2015) ‘Do Sub-Saharan African banks with market power gain from monetary policy?’ African Journal Finance, 17

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