MA MARKETING STRATEGY - (SANDWICH PROGRAMME)

Introduction
In light of the increasingly competitive landscape in several industrial sectors, it has become imperative that organisations effectively and strategically execute their marketing functions. Marketing ensures that products, services and ideas are effectively managed to deliver a competitive edge to profit and not-for-profit organisations. This situation calls for well-trained personnel that would effectively apply marketing concepts and techniques to enhance the marketing orientation of their organisations in order to deliver their value proposition to customers.

Objective
Due to the exigencies of work, family commitments and other duties, many interested and qualified people are not able to pursue a two year-full time programme in marketing. This Sandwich Masters Programme is therefore designed to enable such people access high quality education, while at the same time attending to their respective duties effectively.

This course aims at enabling students understand and apply marketing concepts and techniques at an advanced level. The course helps to develop critical marketing management skills needed to fill more senior roles within various organisations. It also enables students to develop and enhance the marketing orientation of their organisations. Graduates of the MA Marketing Strategy programme will develop the capacity to perform at strategic marketing levels within their various organisations.

Minimum entry requirements
A good first degree (not below 2nd Class Lower) from a recognised university with a minimum of 2 years relevant work experience.

Course duration
The programme is spread over two (2) long vacation periods, representing two (2) semesters.

Courses offered

First Semester
• Relationship Marketing Strategy
• Marketing Research Methods
• Electronic Marketing Strategy
• Strategic Marketing Management
• Human Resource Management
• Sports Marketing Strategy
• Marketing of Financial Services
• Strategic Entrepreneurship

Second Semester
• Strategic Management
• Social Marketing Strategy
• Integrated Marketing Communications
• International Marketing Strategy
• Seminar
• Special Topics in Marketing
• Political Marketing Strategy
• Brand Management Strategy
• Tourism Marketing Strategy

Curriculum
The programme is run on sandwich basis and it is spread over two (2) long vacation periods, representing two (2) semesters. Students will take a minimum of 18 credits in each semester.

Employment prospects
The MA in Marketing Strategy Programme provides training, which equips students to perform effectively in marketing functions and roles in various industries, in and out of Ghana.

How to apply
University of Ghana application e-voucher can be obtained by Ghanaian applicants at the following banks: Zenith Bank, UMB, Ecobank, HFC Bank, ADB, UniBank, GCB Bank and Fidelity Bank. Application is done on-line using this link: http://sgs.ug.edu.gh

Please you may also call any of the following for further information. 0303964478, 0302213820 Ext. 6869, 0243753069 or email: ugbssandwich@ug.edu.gh

Closing Date

Closing date for the submission of completed application forms online for June 2017 cohort is 28th February 2017.

 

 

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