Mr. Evans Mensah, editor and head of the political desk, Multi-Media Group, Joy FM, emphasised on the need for Politicians to engage the services of Political Marketers because, electorates have become politically astute. He made this observation during a lecture at the University of Ghana Business School’s (UGBS) MA Political Marketing class on Friday June 16, 2017, where he spoke on ‘voter behaviour and how it influenced the outcome of elections 2016’.