Four consecutive batches of University of Ghana Business School’s (UGBS) undergraduate Marketing students have continued to excel beyond expectations under the School’s partnership with Harstad University College, Norway.
The partnership, which began in 2009, is intended to promote co-operation between the University of Ghana, specifically UGBS, and Harstad through student and faculty exchange programmes. The two institutions have also agreed to run joint research activities and exchange such information as library materials and research publications among others under the partnership.
The first batch of students to benefit from the Programme was Kwasi Sakyi-Gyinae, Serwaa Owusu-Agyemang and Sheena Lovia Okai, all of whom won recognition for best theses after their 1-year stay from 2009 to 2010.
Their stellar performance led to a gradual increase of quota students to 5 and set the example for subsequent beneficiaries to follow.
Since the commencement of the Programme in 2009, a total of 25 UGBS students have participated in it, having been enrolled either in Harstad’s Tourism Management and Marketing or Advanced Marketing Programmes.
An impressive number of these students have also exhibited excellent academic prowess, resulting in the bestowal of awards for best thesis.
The latest recipient of Harstad’s best bachelor thesis was Shalom Aramide Akinboboye of the 2013-2014 batch, for her thesis on Offline and Online Channel Choice: A Perceived Value Approach, authored together with Norwegian student, Sissel S. Kristiansen.
Ms. Okai, a member of the first batch of exchange students, grateful for the opportunity, recounted her experiences and described them as ‘enlightening’. She also praised Harstad’s modern academic facilities and problem/presentation-based lectures that ‘ensured students learn more by doing’.
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