Dr. Robert Ebo Hinson is a Professor in the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS), and a Research Associate at the University of the Free State Business in Bloemfontein, South Africa. He also has a twenty-year track record of practising, researching and teaching marketing globally, and has delivered several hundreds of seminars and academic presentations on marketing, sales and service in Africa, Europe, North America, South America, Australia and Asia.
Recently, he has published nineteen (19) short videos on Marketing and Management topics from public sector service delivery, selling, branding, to customer experience management. The videos are targeted at individuals, entrepreneurs, local and multinational businesses that are truly desirous of improving the sales, marketing, brand, and customer experience delivery.
Speaking on the motivation for publishing the videos, Professor Hinson, opined that while textbooks and trade magazines are useful mechanisms for obtaining business knowledge, the social media age has created opportunities for creating more audio visual content for today’s busy working professional. He further stressed that these videos could be used by institutions across Africa, Business Schools and Public Sector institutions. Professor Hinson is especially interested in the growth of small and medium enterprises in Africa and believes that they represent one of the best constituencies for benefitting from the thoughts and ideas he shares in the videos.
The videos are published based on a mixture of keynote speeches, special addresses to business people, specially produced videos; and drawings on the 2nd Edition of his Customer Service Essentials Book. The links to his videos are available on both his Facebook Page (Professor Robert Ebo Hinson) and YouTube Channel. The titles of the 19 videos are listed below:
copyright © 2016 University of Ghana Business School. All Rights Reserved