Dr. Okupe Enlightens UGBS Marketing and Entrepreneurship Students on Relationship Marketing

Dr. Okupe Enlightens UGBS Marketing and Entrepreneurship Students on Relationship Marketing
Oct 08, 2019

Dr. Kobby Mensah, Senior Lecturer with the Department of Marketing and Entrepreneurship of the University of Ghana Business School, UGBS, on the 3rd of October 2019 engaged  the Master of Philosophy (MPhil) and Master of Business Administration (MBA) Relationship Marketing class on an interactive session with Dr. Adun Okupe, an Executive Director of the Sahara Centre, and also a Senior Advisor and Researcher from the Lagos Business School.

Speaking on Relationship Marketing and Relationship Management, Dr. Okupe shared some insights from her diverse career in advisory services and research. The interactive session was centred around anecdotes relating to two companies based in West Africa. She emphasised on  the importance of building relationships and boundaries, especially for women in business.

In explaining the dangers of false promises and expectations, Dr. Okupe sternly discouraged students from inflating their skills and capabilities during business transactions. She encouraged honesty to maintain and strengthen relationships. The lecture concluded with a Q&A session where students engaged Dr. Okupe on a variety of issues.

 

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