Dr. Ernest Yaw Tweneboah-Koduah, a senior lecturer and Head of Department for Marketing and Entrepreneurship at the University of Ghana Business School (UGBS) has won the best paper award at the recently held "19th International Academy of African Business and Development" (IAABD) conference in Durban, South Africa. The award-winning paper was co-authored with Matilda Adams, a teaching assistant and Kwamina Minta-Nyarku, a third-year PhD student both with the Department of Marketing and Entrepreneurship, UGBS. The conference was hosted by the University of South Africa (UNISA) from 16th to 19th May, 2018, on the theme "Sustainable African Development and Self-Reliance: Building Economic Bridges in a Multi-Polar World".
This year's conference saw in attendance renowned scholars and practitioners from leading global academic institutions such as Georgia State University Atlanta, USA; Athabasca University, Canada; Manchester Metropolitan University Business School, UK; Nottingham University Business School, UK; University of Gavle, Sweden; Hofstra University, USA; University of East London; University of North Carolina, USA; University of South Africa (UNISA) and many more highly recognised universities across the globe. The scholars met to discuss and examine many of the issues that confront scholars and practitioners who are dedicated to the African development agenda. There were presentation of research papers from over 120 researchers who attempted to address issues relating to poverty reduction in Africa; anti-corruption strategies in Africa; political economy of financial inclusiveness and gender inequality in selected Sub-Saharan Africa countries; the sustainability of family-owned businesses after the exit of the founder; among others.
The jointly authored paper is titled "Social Marketing: Understanding Waste Disposal Behaviour among Households' in Ghana". The study sought to use a behavioural change theory to understand waste disposal behaviour among households in Ghana. The study found households' attitudes towards waste disposal to be the strongest predictor of waste disposal behaviour. Practically, the finding of the study is particularly important to policy-makers and social marketing implementers as it will help them decide on which social marketing strategies to employ when they want to develop effective waste disposal intervention programmes. Indeed, in promoting proper waste disposal behaviour, the focus must be on increasing the positive attitudes and intentions of people rather than controlling their behaviours.
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