Department of Marketing and Entrepreneurship Organises A VIVA For Two PhD Students

Department of Marketing and Entrepreneurship Organises A VIVA For Two PhD Students
Nov 27, 2019

Two PhD candidates, Mr. Kwamena Mintah Nyarku and Mr. Ibn Kailan Abdul-Hamid, both from the Department of Marketing and Entrepreneurship, defended their theses at a VIVA organised on 22nd November, 2019, at the School of Graduate Studies.

Mr. Kwamina Mintah Nyarku presented on the topic “Outsourcing Decisions and Firm Performance in Ghana’s Mining Effect of Corporate Social Responsibility Consideration”. The main purpose of his study was to explore the possibility of corporate social responsibility (CSR) mediating the relationship between outsourcing decisions and firm performance.

The study concluded with results indicating a positive relationship between: outsourcing decisions and firm performance; outsourcing decisions and corporate social responsibility considerations; and corporate social responsibility and firm performance. Unfortunately, corporate social responsibility considerations did not mediate the relationship between outsourcing decisions and firm performance.

Likewise, Mr. Ibn Kailan Abdul-Hamid’s thesis was titled, “Sustainability Market Orientation and Business Performance of Star Rated Hotels in Ghana”. The main purpose of his research was to address sustainable issues, from a marketing perspective, and to find the relationship between sustainability and marketing, and why it is essential to have sustainability market orientation.  He further explained the importance of sustainable development and how the United Nations (UN) has set sustainable development goals to combat the problem.

The study found out that hotels that practice sustainability market orientation enhance their performance. He stated that in the attempt to deploy sustainability market orientation, hotels should adopt sustainable technologies such as motion sensitive bulbs, key cards, among others to improve performance.

The two candidates were scored by a panel of examiners based on their knowledge in the field of study, the study’s contribution to literature and demonstrated ownership of their work. Both candidates successfully passed and expressed thanks to their supervisors, examiners and colleagues present.
 

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