The Department of Marketing and Entrepreneurship on Friday, 13th October 2017, organised Corporate Executive in Residence Programme (CERP) at the R.S Amegashie Auditorium. This is in line with UGBS’ strategy of bringing researchers and industry players together to find innovative solutions to challenges confronting the business environment. In attendance were Dr. Ernest Yaw Tweneboah-Koduah, Head of the Department of Marketing and Entrepreneurship, Professor Robert Ebo Hinson, Dr. Mahmoud A. Mahmoud, Dr. Mahama Braimah, Dr. Kobby Mensah, Dr Raphael Odoom, Dr. Kwame Adom, Dr. Thomas Anning Dorson and Dr. Prince Kodua.
Mr. Samuel Attah Mensah who was the resource person for the programme is the Managing Director of Omni Media Ltd. He is an accomplished media practitioner with a total of about 20 years of experience in the industry. He is also a marketing practitioner, who has worked with Coca-Cola Company Ltd as a Market Developer for Liberia and Sierra Leone. Mr. Attah-Mensah is a fellow of The Aspen Institute and a member of the Africa Leadership Initiate. He also serves as a Director of Dannex Limited. He holds a bachelor’s degree in Computer Science from the Kwame Nkrumah University of Science and Technology and an MBA from the University of Leicester in the United Kingdom.
In his introductory remarks, Mr. Samuel Atta Mensah indicated that acquiring knowledge is the key element for business success and leadership, as such, students should know the right programmes to pursue. He emphasised on the fact that courses that come naturally to an individual will be better than those that are not of interest to students.
Mr. Samuel Atta Mensah also noted that skill and knowledge of an individual backed by his or her talent will open doors of opportunities. He cautioned students to assess themselves to uncover their own interest in life instead of doing what they see others do. He stated that interest and passion are kindled when one is surrounded by the right people, and observed further that one’s interest will direct him or her to their passion. “The worst part of working is executing tasks without being passionate about them,” Mr. Atta Mensah said.
In his concluding remarks, Mr. Atta Mensah entreated students to identify opportunities by creating identities, affiliations and value-laden relationships.
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