The Department of Marketing and Entrepreneurship of the University of Ghana Business School (UGBS) hosted Dr. Samanjith K. I. Udumalagala, the Apex Chief Operating Officer, Jospong Group of Companies, as the speaker for the 22nd edition of the Distinguished Marketing Practitioners Seminar (DMPS) series. The session was held on Tuesday, 9th March 2021, via Zoom. He delivered a lecture on the topic “Creating a High-Performance Institutional Culture”. This session was moderated by Professor Robert Ebo Hinson, Head of Department, Marketing and Entrepreneurship.
Exploring the theme, Dr. Samanjith Udumalagala gave a broad understanding of what an organisation is, asserting that an organisation is an entity where different people work together to achieve a common goal. He revealed that an organisation’s culture is reflected in how employees get work done as well as how they interact with each other. “When a positive culture becomes strong enough, employees’ interactions become more efficient”, he said. He indicated that the basic areas to define a company’s culture are its artifacts, assumptions, espoused values, and enacted values. To manage an organisation, employees need to be aware of the culture of that organisation.
Dr. Udumalagala intimated the factors leading to a poor culture of an organisation, where he stated that low employee engagement, a higher rate of absenteeism, and misalignment of values are the major factors that need to be considered in an organisation’s culture. A positive culture, therefore, makes it possible for organisational strategies to be executed flawlessly whereas a negative culture undermines strategy. He suggested that to create a high-performance culture of an organisation, there must be a clarification of the company’s values and daily communication on those values, reinforcement of positive behaviours among employees, and empowerment of employees. He concluded the presentation in a quote stating, “If you care about the success of your organisation, then you need to care about its culture”.
The presentation was climaxed with a question-and-answer session.
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