Marketing & Entrepreneur

Dr. Kobby Mensah’s Software Adjudged Most Innovative Software in Tourism and Hospitality
Dec 02, 2021

The University of Ghana Business School’s faculty continues to distinguish themselves in all spheres of life. One of such moments was when Dr. Kobby Mensah’s customer feedback software known as FOCAS was pronounced the most innovative software during the 4th edition of the Africa Tourism Leadership Forum (ATLF) & Awards ceremony which took place from 24th to 27th November 2021 in Rwanda.

Dr George Acheampong Speaks on Entrepreneurial Resource Mobilisation Under Scarcity
Oct 27, 2021

Dr. George Acheampong, a Senior Lecturer in the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS), delivered an informative lecture on the theme “Entrepreneurial Resource Mobilisation in Scarcity”. The online lecture, which was organised by the United States Embassy Public Affairs Section, was held on 26th October, 2021, and was aimed at educating entrepreneurs on how to secure additional financial, human, and material resources to advance their operations.

Dr. Kobby Mensah Selected as A Member of The British Council’s Innovation For African Universities (IAU) Programme
Oct 15, 2021

Dr. Kobby Mensah, a Senior Lecturer in the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS), together with other experts from Strathmore University (Kenya), Sustainable Travel and Tourism Agenda (Kenya), and African Tourism Partners (South Africa) have been selected by the University of Brighton to collaborate on a project which is being supported by British Council’s Innovation for African Universities (IAU) program.

Provost Of College Of Humanities Tours UGBS Innovation And Incubation Hub
Oct 04, 2021

On Thursday, September 23, 2021, the Provost of the College of Humanities, Professor Daniel Frimpong Ofori, paid a working visit to the University of Ghana Business School (UGBS). The Provost  toured the UGBS to familiarise himself with ongoing renovation projects at the School with special emphasis on the UGBS Innovation and Incubation Hub.  

 

Department Of Marketing And Entrepreneurship Holds 13th Distinguished Marketing Practitioner Seminar
Feb 06, 2021

In light of the current COVID-19 pandemic, the thirteenth edition of the Distinguished Marketing Practitioner Seminar Series, organised by the Department of Marketing and Entrepreneurship of the University of Ghana Business School (UGBS), was held via ZOOM on the 2nd of February 2021. The special guest speaker for this online seminar was the Founder and Executive Director of DAASCO Group of Companies, Dr. Dasmon Alex Akpabli, who presented on the theme “Succeeding Against Odds: Entrepreneurial Tips for a Challenging Pandemic”.

Migrate from The Traditional Business Sense to a Digital Era
Sep 27, 2020

Dr. Raphael Odoom, a Lecturer at the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS) has urged small businesses to consider migrating to the digital space. Dr Odoom was speaking on a digital programmed dubbed: ‘CoRe Hangout’, which forms part of the COVID-19 Recovery and Resilience Programme (CoRe), an initiative of the Springboard Road Show Foundation and in partnership with the Mastercard Foundation and Solidaridad.

Department of Marketing and Entrepreneurship Conducts 2nd COVID, Business and Society Seminar
Aug 03, 2020

On the 9th of July 2020, the Department of Marketing and Entrepreneurship (DoME) at the University of Ghana Business School (UGBS), hosted the weekly Covid, Business, and Society Seminar (COBUSS) via zoom. The seminar intended to address issues resulting from the global pandemic, with a focus on marketing and was conducted by Professor Justice Bawole, the Dean of UGBS, while Professor Robert Hinson, the head of DoME, welcomed the speakers. The presentations were led by Dr.

DoME Organises Online Seminar
Jul 07, 2020

The Department of Marketing and Entrepreneurship (DoME), of the University of Ghana Business School, UGBS, held the maiden edition of the Covid, Busines and Society Seminar (COBUSS) on 7th May 2020. The seminar sought to talk about  issues arising as a result the global pandemic, with special focus on marketing and tourism. Speakers for the seminar were Professor Marina Novelli, a professor of Tourism and International Development, University of Brighton, UK, Mr.  Chris Wulff-Caesar, Marketing Director, Friesland Campina, WAMCO, Nigeria, Dr.

DOME holds 10th Practitioner Series for Postgraduate Students
Mar 19, 2020

The Department of Marketing and Entrepreneurship, DOME, of the University of Ghana Business School, UGBS, held its 10th seminar as part of the Distinguished Marketing Practitioner Seminar Series on the 5th of March 2020 at the University of Ghana Business School (UGBS). The guest speaker for this seminar was Mr. Robert Nii Arday Clegg, a Managing Partner of Nii Arday Clegg and Co. He is also an author of the book “Corporate Governance: The Board Room, The Bottom Line and Beyond”.

DOME holds 9th Practitioner Series for Post Graduate Students
Mar 19, 2020

The Department of Marketing and Entrepreneurship (DoME) of the University of Ghana Business School (UGBS) conducted a seminar as part of the Distinguished Marketing Practitioner Seminar Series, on the 29th of February, 2020. Mr. Michael Hagan, Regional Brand Manager at Nestlé Central and West Africa, was invited to speak on “Marketing Practicalities in Multinational Businesses”

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