EMBA MARKETING

Marketing drives business change and evolution. Students studying EMBA Marketing will develop critical marketing management skills, the ability to enhance the marketing orientation of their organisations and the capacity to perform at the strategic marketing levels within their organisations.

Semester 1

Organisational Behaviour and Management
Information Management
Managerial Accounting
Business Economics

Semester 2

Research Methods
Quantitative Methods
Marketing Management
Human Resource Management

Semester 3

Marketing Research
Consumer Behaviour
Financial Services Marketing*
Sales Management*
Ethics in Management
Seminar One

*Students would choose one of these two elective courses with the asterisks

Semester 4

International Finance
Money and Capital Markets*  OR Financial Engineering with derivatives*
Enterprise Risk Management* OR Real Estate Finance & Mortgage Banking*
Strategic Management
Seminar Two
Long Essay

*Students would choose two of these four elective courses with the asterisks

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