This is a rigorous 2-year programme Students undertake courses such as Services Marketing, Advanced Entrepreneurship, Marketing Research, Integrated Marketing Communications, Relationship Marketing, Social Marketing, Internet Business and Electronic Marketing. In the second year, in addition to courses in marketing and other areas, students are also required to write a two-semester long-essay under supervision. The MBA programme is also available during the weekend for busy workers who cannot enrol for the regular MBA programme. It is structured the same way as the regular MBA programme however lectures are on Fridays from 6:00pm – 9:00pm and Saturdays from 7:30am – 8:30pm.
The requirement is a good first degree from a recognized University with at least two (2) years relevant work experience. An entrance examination or interview may be conducted. Admissions are in August each year.
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