This is a 4-year undergraduate programme in Marketing. In the first two years of study, students are required to take courses such as Language Skills, Critical Thinking, Introduction to Business Administration and Introduction to Public Administration.
In the third and fourth years, students are required to take courses such as Quantitative Methods, Principles of Marketing, Introduction to Electronic Business, Consumer Behaviour and Integrated Marketing Communications. Students may also opt to write a long essay in their final year.
Applicants must possess the following:
Admissions are in August each year.
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