This is a 4-year undergraduate programme in e-commerce and customer management. In the first two years of study, students are required to take courses such as Language Skills, Critical Thinking, Introduction to Business Administration and Introduction to Public Administration.
In the third and final years however, students take courses such as Electronic Marketing Essentials, Customer Care Essentials, Customer Relationship Management, Mobile Commerce and Marketing, Introduction to E-Service Management, Innovation and New Product Development, Electronic Marketing Essentials and Key Account Management. Students may also opt to write a long essay in their final year.
Applicants must possess the following:
Admissions are in August each year.
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